![](https://cdn.myportfolio.com/b38ee577-04dd-44a5-abb2-d417d73d3c14/fa44da4e-27af-456f-984d-3ba18fa83169_rw_1200.jpg?h=80f66b89a1fabd8b3eccaad9bcf7d3a7)
Branding and promoting a free assisted living facility for those who need it most.
Project Includes:
![](https://cdn.myportfolio.com/b38ee577-04dd-44a5-abb2-d417d73d3c14/8c4da3c4-bd5f-40d4-a8e2-fb9573ba22e5_rw_1920.jpg?h=7b2659c1ca3d0a944b168bf782806fea)
Problem:
Developing a free resource for an under-represented group in Pewamo, MI.
Project Limitations:
• Four week timeline
• One person team
Solution:
A Catholic church run and funded assisted living facility.
![](https://cdn.myportfolio.com/b38ee577-04dd-44a5-abb2-d417d73d3c14/2c9dad84-71fa-42c8-89b9-2b411581e3a9_rw_1920.jpg?h=50362645be4680e55e05838b242f1089)
In the small town of Pewamo, MI, I found that many seniors struggle with day-to-day living tasks while on their own and should be living in an assisted living facility. According to secondary research, 96% of seniors are on Medicare, which doesn’t cover the cost of assisted living.
In order to make the assisted living accessible for those who need it most, I found that 90% of Pewamo residents are Catholic. Creating a Catholic-run assisted living facility in the Pewamo area aids in:
![](https://cdn.myportfolio.com/b38ee577-04dd-44a5-abb2-d417d73d3c14/b1482ec6-7ad6-458b-80d3-ecdd7d12203c_rw_1920.jpg?h=ad8a131d4c7083465f9919757a626b01)
According to online sources, people feel physically better and mentally more at peace when their spiritual needs are met.
Brand Identity
![](https://cdn.myportfolio.com/b38ee577-04dd-44a5-abb2-d417d73d3c14/b3a0c1d9-0251-41f8-8f83-15f52a5a5697_rw_3840.jpg?h=52b29434eadd65b5909f8ca48674cc89)
![](https://cdn.myportfolio.com/b38ee577-04dd-44a5-abb2-d417d73d3c14/bc0542f0-6435-4cca-9644-d444be7f6c49_rw_1920.jpg?h=4e5b6f3f1fb305b21ad8a5af47a0ab66)
Exterior Signage
![](https://cdn.myportfolio.com/b38ee577-04dd-44a5-abb2-d417d73d3c14/73e9b8f3-4eae-49f4-a473-6de5c03e35cc_rw_1200.jpg?h=fab28a72251399b7ee49600ca5750790)
![](https://cdn.myportfolio.com/b38ee577-04dd-44a5-abb2-d417d73d3c14/4f9533a0-1ae1-4cb2-abcf-b3607ec16bd9_rw_1920.jpg?h=e1cd2e6c4afc2f739543d4c9808c8a5b)
The exterior signage (and building) of Living Lily correlate with the brick on the exterior of other parish buildings, further instilling its ties with St. Joseph parish.
Bulletin Flyer
![](https://cdn.myportfolio.com/b38ee577-04dd-44a5-abb2-d417d73d3c14/dcf60ccf-d0d2-4a5d-b789-a1bcf84c024b_rw_1920.jpg?h=bb8e48aba795aae1adadb4602e3b083e)
Many seniors in the town of Pewamo do not have direct access to the internet. The most direct option to reach them is to place a flyer in the weekly St. Joesph bulletin, which is made available each week.
Stationery
![](https://cdn.myportfolio.com/b38ee577-04dd-44a5-abb2-d417d73d3c14/4b090346-288d-47b9-b0e2-153245fc7435_rw_1920.jpg?h=cda90c06f13dee8fffbf4cf0fe9f8ec5)
Thank you cards, to be sent to donors for funding, leave the interior blank for a hand-written message.
Volunteer Uniforms
![](https://cdn.myportfolio.com/b38ee577-04dd-44a5-abb2-d417d73d3c14/67aa1b0a-9c59-4216-addd-7c4cbaf7d2f3_rw_1920.jpg?h=658f4b27742b084b8f82ac2c7c60da22)
The staff at Living Lily wear volunteer shirts and name tags to help the elderly with remembering names.