![](https://cdn.myportfolio.com/b38ee577-04dd-44a5-abb2-d417d73d3c14/99101343-77d1-4615-8466-7d5622ad1df6_rw_1920.jpg?h=e37bf7225891e3ea6aed92d6a9fada54)
Branding White Oak Select, a proprietary batch of unparalleled whiskey, and an unparalleled extravagant audience to appeal to.
Project Includes:
![](https://cdn.myportfolio.com/b38ee577-04dd-44a5-abb2-d417d73d3c14/9c5da97d-f21f-49aa-b626-22e32a802beb_rw_1920.jpg?h=1f03cb2c85168cf53c085e7f56b265b0)
Problem:
Create a whiskey product that successfully appeals to a high-end, whiskey loving audience
Project Limitations:
• Four week timeline
• One person team
Solution:
A personalized and experience-driven whiskey product with a unique story
To cater to this audience, I turned to secondary research, where I found that high-end whiskey connoisseurs are:
![](https://cdn.myportfolio.com/b38ee577-04dd-44a5-abb2-d417d73d3c14/430d54fd-eaa2-4440-bdcb-92e5eceafbb1_rw_1920.jpg?h=d7fa704b36b422392ad2995ffcbc9025)
Visual Identity
![](https://cdn.myportfolio.com/b38ee577-04dd-44a5-abb2-d417d73d3c14/0e9d5230-407a-4cde-8f4f-82b5b5b72a9f_rw_600.jpg?h=e178771a1a591c699e3bd2338c1bb7c5)
This mark plays on the historic roots and rustic style of the brand and whiskey itself.
Barrel House
![](https://cdn.myportfolio.com/b38ee577-04dd-44a5-abb2-d417d73d3c14/967402fb-3e29-4342-93dd-da7dff8f545d_rw_1920.jpg?h=049d965c3ee9a592ebba281f97414a71)
![](https://cdn.myportfolio.com/b38ee577-04dd-44a5-abb2-d417d73d3c14/eb81a638-4a58-43dd-ae59-83bd4da74d39_rw_1200.jpg?h=fe1f8c637e8f93fcd430d3f6fef8349f)
The White Oak Select barrel house space for tours and learning about each cask.
The Whiskey Production
![](https://cdn.myportfolio.com/b38ee577-04dd-44a5-abb2-d417d73d3c14/3341c51c-aede-4a0a-804e-acaa5e0dab13_rw_1920.jpg?h=21884d2f3ff16fa7cad30187613af04a)
Each cask of White Oak Select is aged in its own barrel. This lends to a unique experience, as clients are the first to open their purchased barrel to ensure no dyes or additives have contaminated the purity of the whiskey. Batch numbers are also hand-burned into the side of the barrel to signify the unique and individuality of each cask.
Extending the Story
![](https://cdn.myportfolio.com/b38ee577-04dd-44a5-abb2-d417d73d3c14/1ab334c9-9ed3-4063-8d81-c6569a3b8ba2_rw_1200.jpg?h=ad3d2c19abf349b7524e315b897585e7)
![](https://cdn.myportfolio.com/b38ee577-04dd-44a5-abb2-d417d73d3c14/03692b13-36db-4288-aa45-dfffa4e09026_rw_1200.jpg?h=391a2ffd8bc67e93eabbb8ff7e050db4)
Monogrammed whiskey stones, distilling kit, crystal tumblers, and handmade oak carrying case come with the purchase of whiskey to extend the story and experience.
Re-Invented Distilling Kit
![](https://cdn.myportfolio.com/b38ee577-04dd-44a5-abb2-d417d73d3c14/f4cbd143-2609-451b-8002-986f018a001b_rw_600.png?h=bb52167c62976f6b7fcb478567374d78)
![](https://cdn.myportfolio.com/b38ee577-04dd-44a5-abb2-d417d73d3c14/1f11b7ee-4082-4cf6-996d-db8512351a20_rw_1920.jpeg?h=02aba9f1ee2707f06276f9a05a8111ee)
One of the aspects of high-end whiskey is the distilling process. Upon purchase, clients receive an at-home distilling kit for a show of filtering each glass of whiskey, which clears any visual impurities of whiskey. I designed and created the funnel in Adobe Dimension.