Branding White Oak Select, a proprietary batch of unparalleled whiskey, and an unparalleled extravagant audience to appeal to.
Create a whiskey product that successfully appeals to a high-end, whiskey loving audience
• Four week timeline
• One person team
A personalized and experience-driven whiskey product with a unique story
To cater to this audience, I turned to secondary research, where I found that high-end whiskey connoisseurs are:
This mark plays on the historic roots and rustic style of the brand and whiskey itself.
The White Oak Select barrel house space for tours and learning about each cask.
The Whiskey Production
Each cask of White Oak Select is aged in its own barrel. This lends to a unique experience, as clients are the first to open their purchased barrel to ensure no dyes or additives have contaminated the purity of the whiskey. Batch numbers are also hand-burned into the side of the barrel to signify the unique and individuality of each cask.
Extending the Story
Monogrammed whiskey stones, distilling kit, crystal tumblers, and handmade oak carrying case come with the purchase of whiskey to extend the story and experience.
Re-Invented Distilling Kit
One of the aspects of high-end whiskey is the distilling process. Upon purchase, clients receive an at-home distilling kit for a show of filtering each glass of whiskey, which clears any visual impurities of whiskey. I designed and created the funnel in Adobe Dimension.